At the request of the White House, NAB asked all stations to participate in kicking off a national month of action today, June 4 — a focused push of vaccine education activity in communities across the U.S. to ensure all Americans understand the importance of getting a COVID-19 vaccine leading up to Independence Day. Stations across the … Continue reading Local Broadcasters Kick Off National Month of Action
According to a recent poll from Harvard University, when it comes to news, young Americans age 18-29 list local TV as among the most trustworthy sources of information. NAB spoke to young people in the D.C. area about their views on reliable news sources and how they verify the information they find online and on … Continue reading Young Americans Trust Local News the Most
Over the past year, Americans have been glued to their TVs and radios, soaking up information about the pandemic, civil unrest and elections, and broadcasters have delivered the local news they were seeking to stay safe and informed. Broadcast TV and radio stations increased their investment in local journalism in 2020, highlighting the dedication of … Continue reading Broadcast News Hits High-Water Mark During Year of Upheaval
Local journalism produced by broadcast radio and TV stations continues to be the most trusted, highly consumed and valued news source for the American public. It is also very costly to produce. Yet, its consumption and the advertising dollars that support it are shifting to technology platforms where broadcasters cannot recoup their investment. Because of … Continue reading Is Big Tech Killing Local Journalism?
Throughout the COVID-19 pandemic, local television and radio broadcasters have played a critical role in keeping their communities informed about the virus, hospitalization and infection rates and best practices, such as social distancing. With vaccines now available to all Americans aged 16 and up, this role is more important than ever as broadcasters work to … Continue reading Local Broadcasters Providing Trusted Information on the COVID-19 Vaccine Rollout to Diverse and Rural Communities
Last week, NAB debuted the first installment of Spotlight Series, featuring members of Congress discussing key initiatives to advance diversity, equity and inclusion and their perspectives on broadcast media. “This series is fostering a dialogue between broadcasters and legislators and shining a light on the issues that are important to America’s diverse communities,” said Michelle … Continue reading ICYMI: Inaugural Spotlight Series Event
Tomorrow starting at 10 a.m. ET, the Senate Committee on Commerce, Science and Transportation Subcommittee on Communications, Media and Broadband will hold a hearing titled "Shot of Truth: Communicating Trusted Vaccine Information." This hearing will examine the role of the media in disseminating vaccine safety and COVID health related information to encourage Americans, particularly those … Continue reading Senate Hearing Preview: “Shot of Truth: Communicating Trusted Vaccine Information”
During Women’s History Month, NAB is spotlighting prominent women in broadcasting. We talked to Stacey Kauffman, senior vice president and Sacramento-area market manager for Audacy. As market manager, one of the first things she did was educate the staff on the company’s flow of business, trends and performance. She also created an interdepartmental task force … Continue reading Women in Broadcasting: Stacey Kauffman, Audacy
During Women’s History Month, NAB is spotlighting prominent women in broadcasting. We talked to RaMona Alexander, vice president and general manager of WDBD, a local FOX affiliate in her hometown of Jackson, Miss., owned by American Spirit Media. She is also part of the management team that oversees WLOO, the local MyNet affiliate through a … Continue reading Women in Broadcasting: RaMona Alexander, WDBD, Jackson, Miss.
Women’s History Month is an opportunity to celebrate the women who have built broadcasting and are continuing to lead the industry into the future. We talked to Beth Neuhoff, president and CEO, Neuhoff Media. For the last six years she has been named one of the “Most Influential Women in Radio” by Radio Ink magazine. … Continue reading Women in Broadcasting: Beth Neuhoff, Neuhoff Media