Big Tech is Costing Us Our Local News

Local television and radio stations work every day to bring Americans the news they need, whether it’s the daily traffic report, vital investigative journalism or breaking news during an emergency. Producing high quality, essential local journalism takes significant resources, and yet, advertising dollars that support local stations are shifting to technology platforms where misinformation and … Continue reading Big Tech is Costing Us Our Local News

Voices From The Field: Broadcasters Share How They Serve Their Communities

Broadcasters are first informers, news reporters, investigative journalists, public servants and innovators. We represent a free and open press, an essential pillar of our democracy. From the biggest moments that shape our lives to the stories that shine a light on the issues impacting our communities, broadcasters are there. Hear from broadcasters on what drives … Continue reading Voices From The Field: Broadcasters Share How They Serve Their Communities

WRLT-FM and the Partnership Between Local Radio and Artists

Radio has long served as the music industry’s go-to platform to introduce audiences to new music and artists. Tuned In Broadcasting’s WRLT-FM (LIGHTNING 100) in Nashville, Tennessee has demonstrated an extraordinary and on-going commitment to celebrating and promoting local musicians on-air and through special events. The station plays more unsigned local artists in daily rotation … Continue reading WRLT-FM and the Partnership Between Local Radio and Artists

Local Broadcasters Kick Off National Month of Action

At the request of the White House, NAB asked all stations to participate in kicking off a national month of action today, June 4 — a focused push of vaccine education activity in communities across the U.S. to ensure all Americans understand the importance of getting a COVID-19 vaccine leading up to Independence Day. Stations across the … Continue reading Local Broadcasters Kick Off National Month of Action

Young Americans Trust Local News the Most

According to a recent poll from Harvard University, when it comes to news, young Americans age 18-29 list local TV as among the most trustworthy sources of information. NAB spoke to young people in the D.C. area about their views on reliable news sources and how they verify the information they find online and on … Continue reading Young Americans Trust Local News the Most

Broadcast News Hits High-Water Mark During Year of Upheaval

Over the past year, Americans have been glued to their TVs and radios, soaking up information about the pandemic, civil unrest and elections, and broadcasters have delivered the local news they were seeking to stay safe and informed. Broadcast TV and radio stations increased their investment in local journalism in 2020, highlighting the dedication of … Continue reading Broadcast News Hits High-Water Mark During Year of Upheaval

Is Big Tech Killing Local Journalism?

Local journalism produced by broadcast radio and TV stations continues to be the most trusted, highly consumed and valued news source for the American public. It is also very costly to produce. Yet, its consumption and the advertising dollars that support it are shifting to technology platforms where broadcasters cannot recoup their investment. Because of … Continue reading Is Big Tech Killing Local Journalism?

Local Broadcasters Providing Trusted Information on the COVID-19 Vaccine Rollout to Diverse and Rural Communities

Throughout the COVID-19 pandemic, local television and radio broadcasters have played a critical role in keeping their communities informed about the virus, hospitalization and infection rates and best practices, such as social distancing. With vaccines now available to all Americans aged 16 and up, this role is more important than ever as broadcasters work to … Continue reading Local Broadcasters Providing Trusted Information on the COVID-19 Vaccine Rollout to Diverse and Rural Communities

ICYMI: Inaugural Spotlight Series Event

Last week, NAB debuted the first installment of Spotlight Series, featuring members of Congress discussing key initiatives to advance diversity, equity and inclusion and their perspectives on broadcast media. “This series is fostering a dialogue between broadcasters and legislators and shining a light on the issues that are important to America’s diverse communities,” said Michelle … Continue reading ICYMI: Inaugural Spotlight Series Event

Senate Hearing Preview: “Shot of Truth: Communicating Trusted Vaccine Information”

Tomorrow starting at 10 a.m. ET, the Senate Committee on Commerce, Science and Transportation Subcommittee on Communications, Media and Broadband will hold a hearing titled "Shot of Truth: Communicating Trusted Vaccine Information." This hearing will examine the role of the media in disseminating vaccine safety and COVID health related information to encourage Americans, particularly those … Continue reading Senate Hearing Preview: “Shot of Truth: Communicating Trusted Vaccine Information”