Catch Up with NAB PILOT

PILOT, NAB’s innovation arm, is a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. Catch up with PILOT’s latest events and initiatives below. Innovation Challenge This week, the annual PILOT Innovation Challenge opened submissions. Each year, the Challenge poses a new prompt aimed at pushing broadcasting technology … Continue reading Catch Up with NAB PILOT

NAB Supports Diversity in Government Relations Coalition Pledge

For the past year, there has been a greater emphasis placed on three key words: diversity, equity and inclusion. With protests over the deaths of George Floyd and Breonna Taylor, against antisemitism and anti-Asian hate crimes and for gender equality, our nation has been in a period of reckoning and self-reflection. Against the backdrop of … Continue reading NAB Supports Diversity in Government Relations Coalition Pledge

Vaccine Education Spotlight: Hearst Television’s “Get the Facts on the Vax” Initiative Fights Misinformation

On June 4, local radio and television broadcasters across the country are participating in a national day of action – a focused day of vaccine education activity in communities across the U.S. to ensure all Americans understand the importance of getting a COVID-19 vaccine. Throughout the pandemic, local stations have played a critical role in providing … Continue reading Vaccine Education Spotlight: Hearst Television’s “Get the Facts on the Vax” Initiative Fights Misinformation

ABC7 Chicago News Anchor Judy Hsu Reflects on Career and the Value of Local Broadcasting

We close out Asian American and Pacific Islander Heritage Month with a spotlight on ABC7 Chicago news anchor Judy Hsu, who discussed her career path and work to uplift voices in the AAPI community during her interview for NAB’s Voices from the Field series. Following is an excerpt of her conversation.  When did you first realize you had a … Continue reading ABC7 Chicago News Anchor Judy Hsu Reflects on Career and the Value of Local Broadcasting

ICYMI: Connect to Congress with U.S. Sen. Tammy Duckworth (IL)

As we celebrate Asian American and Pacific Islander Heritage month, local broadcasters are shining a light on diversity, equity and inclusion issues that are relevant to our communities and the people who are working towards a brighter future. Earlier this week, NAB held the second installment of the Connect to Congress series, a special event … Continue reading ICYMI: Connect to Congress with U.S. Sen. Tammy Duckworth (IL)

The (Hot) Airband Initiative

In 2017, in an effort to secure guaranteed access to free nationwide spectrum, Microsoft announced the “Airband Initiative,” hyped as a plan to address the rural broadband gap. The Initiative relies heavily on unlicensed use of unoccupied channels in the television band, known as TV “white spaces.” At that point, almost 10 years after the … Continue reading The (Hot) Airband Initiative

Vaccine Education Spotlight: Ad Council’s “It’s Up to You” Campaign

Local radio and television broadcasters have played a critical role in providing factual vaccine information in their communities, supporting and engaging in public service campaign efforts to help build vaccine confidence and address hesitancy. We recently spoke to Ad Council Chief Media Strategy and Partnerships Officer Kathy Kayse about their “It’s Up to You” vaccine … Continue reading Vaccine Education Spotlight: Ad Council’s “It’s Up to You” Campaign

Broadcast News Hits High-Water Mark During Year of Upheaval

Over the past year, Americans have been glued to their TVs and radios, soaking up information about the pandemic, civil unrest and elections, and broadcasters have delivered the local news they were seeking to stay safe and informed. Broadcast TV and radio stations increased their investment in local journalism in 2020, highlighting the dedication of … Continue reading Broadcast News Hits High-Water Mark During Year of Upheaval

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