With interviews from leaders across the broadcast and media industries, including experts in content, advertising, sales, management and advocacy, the biweekly NAB Podcast brings you actionable tips to level up your business anywhere you go.
In the most recent episode, Martha Matthews, senior vice president of Local Investment at dentsu Media U.S., talks impression-based selling, 2022 local advertising projections, agency outlooks and outcome based buying principles with special guest interviewer, former NAB COLRAM member Buzz Knight.
Previously, Jason Barrett, president of Barrett Sports Media, examined the current landscape of American sports media with a focal point on local TV and radio stations.
Insights from the NAB Podcast can connect current events to local stations’ work. This summer, Dr. Rhea Boyd, co-developer of THE CONVERSATION, a national campaign created to combat vaccine hesitancy and provide Black communities with information about COVID-19 vaccines, joined the podcast to discuss the program and tell broadcasters how they can help.
The NAB Podcast also goes behind the scenes at NAB events, including a recent episode in which Darrell Brown, president of Bonneville International and NAB Leadership Foundation board chair; Michelle Duke, president of the NAB Leadership Foundation and NAB’s chief diversity officer, and Tim Dotson, senior director of Development for the NAB Leadership Foundation, detailed this year’s Celebration of Service to America Awards telecast, winners, production and more.
Earlier this year, Entrepreneur, Dallas Mavericks owner and “Shark Investor” on ABC’s “Shark Tank” Mark Cuban joined NAB’s Josh Miely for a wide-ranging discussion of broadcast topics. Hear Mark’s take on broadcast viewership, streaming, the current media ecosystem, small market radio, the stock market and more.
Find all episodes of the NAB Podcast at education.nab.org, and subscribe wherever you listen to podcasts. You’re sure to find new insights your business can use!
