If you were one of the many of viewers who tuned into the highly-anticipated boxing match between Mike Tyson and Jake Paul this past weekend, you were probably expecting exciting nonstop action. Instead, what transpired was far more disappointing – a viewing experience marred by glitches and buffering from a popular pay-TV service trying its hand in live sports.  

It was a good reminder that when it comes to live sports, no other medium can match broadcast television’s high-quality, reliable viewing experience. No costly subscriptions. No worrying about your internet speed. Just the excitement of the game, delivered in high-definition to your TV screen.  

The beauty of television broadcasting is its “one to many” architecture. For popular sports programming, like the Super Bowl or World Series, there is no limit to how many viewers can tune in – and no risk of buffering.  

Time and time again, during moments of national significance, broadcasting has demonstrated it is the most efficient delivery system – the highest, best use of spectrum that can connect millions of viewers across the country. And with broadcasters investing in new technologies, such as NEXTGEN TV, the future of sports viewing is set to become even more exciting and interactive – further cementing broadcast television as the buffer-free MVP of live sports.