Catch Up with NAB PILOT

PILOT, NAB’s innovation arm, is a coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities. Catch up with PILOT’s latest events and initiatives below. Innovation Challenge This week, the annual PILOT Innovation Challenge opened submissions. Each year, the Challenge poses a new prompt aimed at pushing broadcasting technology … Continue reading Catch Up with NAB PILOT

Local Broadcasters Kick Off National Month of Action

At the request of the White House, NAB asked all stations to participate in kicking off a national month of action today, June 4 — a focused push of vaccine education activity in communities across the U.S. to ensure all Americans understand the importance of getting a COVID-19 vaccine leading up to Independence Day. Stations across the … Continue reading Local Broadcasters Kick Off National Month of Action

Vaccine Education Spotlight: Hearst Television’s “Get the Facts on the Vax” Initiative Fights Misinformation

On June 4, local radio and television broadcasters across the country are participating in a national day of action – a focused day of vaccine education activity in communities across the U.S. to ensure all Americans understand the importance of getting a COVID-19 vaccine. Throughout the pandemic, local stations have played a critical role in providing … Continue reading Vaccine Education Spotlight: Hearst Television’s “Get the Facts on the Vax” Initiative Fights Misinformation

ABC7 Chicago News Anchor Judy Hsu Reflects on Career and the Value of Local Broadcasting

We close out Asian American and Pacific Islander Heritage Month with a spotlight on ABC7 Chicago news anchor Judy Hsu, who discussed her career path and work to uplift voices in the AAPI community during her interview for NAB’s Voices from the Field series. Following is an excerpt of her conversation.  When did you first realize you had a … Continue reading ABC7 Chicago News Anchor Judy Hsu Reflects on Career and the Value of Local Broadcasting

ICYMI: Connect to Congress with U.S. Sen. Tammy Duckworth (IL)

As we celebrate Asian American and Pacific Islander Heritage month, local broadcasters are shining a light on diversity, equity and inclusion issues that are relevant to our communities and the people who are working towards a brighter future.Earlier this week, NAB held the second installment of the Connect to Congress series, a special event with … Continue reading ICYMI: Connect to Congress with U.S. Sen. Tammy Duckworth (IL)

Young Americans Trust Local News the Most

According to a recent poll from Harvard University, when it comes to news, young Americans age 18-29 list local TV as among the most trustworthy sources of information. NAB spoke to young people in the D.C. area about their views on reliable news sources and how they verify the information they find online and on … Continue reading Young Americans Trust Local News the Most

Vaccine Education Spotlight: Ad Council’s “It’s Up to You” Campaign

Local radio and television broadcasters have played a critical role in providing factual vaccine information in their communities, supporting and engaging in public service campaign efforts to help build vaccine confidence and address hesitancy. We recently spoke to Ad Council Chief Media Strategy and Partnerships Officer Kathy Kayse about their “It’s Up to You” vaccine … Continue reading Vaccine Education Spotlight: Ad Council’s “It’s Up to You” Campaign

Broadcast News Hits High-Water Mark During Year of Upheaval

Over the past year, Americans have been glued to their TVs and radios, soaking up information about the pandemic, civil unrest and elections, and broadcasters have delivered the local news they were seeking to stay safe and informed. Broadcast TV and radio stations increased their investment in local journalism in 2020, highlighting the dedication of … Continue reading Broadcast News Hits High-Water Mark During Year of Upheaval

Broadcasters Gather Virtually for 2021 State Leadership Conference

Broadcasters from around the country met virtually this week as part of the 2021 State Leadership Conference (SLC), held online for the first time in NAB history. Attendees heard from NAB President and CEO Gordon H. Smith, Senate Commerce Committee Chair Maria Cantwell (WA) and Jessica Rosenworcel, acting chair of the Federal Communications Commission. The … Continue reading Broadcasters Gather Virtually for 2021 State Leadership Conference

Is Big Tech Killing Local Journalism?

Local journalism produced by broadcast radio and TV stations continues to be the most trusted, highly consumed and valued news source for the American public. It is also very costly to produce. Yet, its consumption and the advertising dollars that support it are shifting to technology platforms where broadcasters cannot recoup their investment. Because of … Continue reading Is Big Tech Killing Local Journalism?