Young Americans Trust Local News the Most

According to a recent poll from Harvard University, when it comes to news, young Americans age 18-29 list local TV as among the most trustworthy sources of information. NAB spoke to young people in the D.C. area about their views on reliable news sources and how they verify the information they find online and on … Continue reading Young Americans Trust Local News the Most

Vaccine Education Spotlight: Ad Council’s “It’s Up to You” Campaign

Local radio and television broadcasters have played a critical role in providing factual vaccine information in their communities, supporting and engaging in public service campaign efforts to help build vaccine confidence and address hesitancy. We recently spoke to Ad Council Chief Media Strategy and Partnerships Officer Kathy Kayse about their “It’s Up to You” vaccine … Continue reading Vaccine Education Spotlight: Ad Council’s “It’s Up to You” Campaign

Broadcast News Hits High-Water Mark During Year of Upheaval

Over the past year, Americans have been glued to their TVs and radios, soaking up information about the pandemic, civil unrest and elections, and broadcasters have delivered the local news they were seeking to stay safe and informed. Broadcast TV and radio stations increased their investment in local journalism in 2020, highlighting the dedication of … Continue reading Broadcast News Hits High-Water Mark During Year of Upheaval

Broadcasters Gather Virtually for 2021 State Leadership Conference

Broadcasters from around the country met virtually this week as part of the 2021 State Leadership Conference (SLC), held online for the first time in NAB history. Attendees heard from NAB President and CEO Gordon H. Smith, Senate Commerce Committee Chair Maria Cantwell (WA) and Jessica Rosenworcel, acting chair of the Federal Communications Commission. The … Continue reading Broadcasters Gather Virtually for 2021 State Leadership Conference

Is Big Tech Killing Local Journalism?

Local journalism produced by broadcast radio and TV stations continues to be the most trusted, highly consumed and valued news source for the American public. It is also very costly to produce. Yet, its consumption and the advertising dollars that support it are shifting to technology platforms where broadcasters cannot recoup their investment. Because of … Continue reading Is Big Tech Killing Local Journalism?

Bipartisan Congressional Coalition Stands with Local Radio Against Performance Royalty

Signaling their support for hometown radio stations and their listeners, a bipartisan group of policymakers recently reintroduced the Local Radio Freedom Act (LRFA). This congressional resolution opposes "any new performance fee, tax, royalty, or other charge" on local broadcast radio stations – sending a strong message to record labels, which for years have tried to … Continue reading Bipartisan Congressional Coalition Stands with Local Radio Against Performance Royalty

The Safety of Journalists is Essential to our Democracy

Broadcast journalists play an essential role in documenting the pivotal moments that shape our nation and our world. Reporting from the front lines, they deliver what former Washington Post Publisher Phil Graham called “the first rough draft of history.” In 2020, radio and television broadcasters were on the front lines again, covering the historical, remarkable … Continue reading The Safety of Journalists is Essential to our Democracy

Local Broadcasters Providing Trusted Information on the COVID-19 Vaccine Rollout to Diverse and Rural Communities

Throughout the COVID-19 pandemic, local television and radio broadcasters have played a critical role in keeping their communities informed about the virus, hospitalization and infection rates and best practices, such as social distancing. With vaccines now available to all Americans aged 16 and up, this role is more important than ever as broadcasters work to … Continue reading Local Broadcasters Providing Trusted Information on the COVID-19 Vaccine Rollout to Diverse and Rural Communities

Resources for Stations Covering Protests

From attacks on Asian Americans to civil protests over racial inequality and social injustice, newsrooms across the country face challenging questions regarding reporting on stories centering around race, religion and more. America's local radio and television broadcasters and network partners are dedicated to creating awareness of these important issues impacting our audiences, working with community … Continue reading Resources for Stations Covering Protests

ICYMI: Inaugural Spotlight Series Event

Last week, NAB debuted the first installment of Spotlight Series, featuring members of Congress discussing key initiatives to advance diversity, equity and inclusion and their perspectives on broadcast media. “This series is fostering a dialogue between broadcasters and legislators and shining a light on the issues that are important to America’s diverse communities,” said Michelle … Continue reading ICYMI: Inaugural Spotlight Series Event