Local journalism produced by broadcast radio and TV stations continues to be the most trusted, highly consumed and valued news source for the American public. It is also very costly to produce. Yet, its consumption and the advertising dollars that support it are shifting to technology platforms where broadcasters cannot recoup their investment. Because of … Continue reading Is Big Tech Killing Local Journalism?
Broadcast journalists play an essential role in documenting the pivotal moments that shape our nation and our world. Reporting from the front lines, they deliver what former Washington Post Publisher Phil Graham called “the first rough draft of history.” In 2020, radio and television broadcasters were on the front lines again, covering the historical, remarkable … Continue reading The Safety of Journalists is Essential to our Democracy
Throughout the COVID-19 pandemic, local television and radio broadcasters have played a critical role in keeping their communities informed about the virus, hospitalization and infection rates and best practices, such as social distancing. With vaccines now available to all Americans aged 16 and up, this role is more important than ever as broadcasters work to … Continue reading Local Broadcasters Providing Trusted Information on the COVID-19 Vaccine Rollout to Diverse and Rural Communities
From attacks on Asian Americans to civil protests over racial inequality and social injustice, newsrooms across the country face challenging questions regarding reporting on stories centering around race, religion and more. America's local radio and television broadcasters and network partners are dedicated to creating awareness of these important issues impacting our audiences, working with community … Continue reading Resources for Stations Covering Protests
Last week, NAB debuted the first installment of Spotlight Series, featuring members of Congress discussing key initiatives to advance diversity, equity and inclusion and their perspectives on broadcast media. “This series is fostering a dialogue between broadcasters and legislators and shining a light on the issues that are important to America’s diverse communities,” said Michelle … Continue reading ICYMI: Inaugural Spotlight Series Event
Tomorrow starting at 10 a.m. ET, the Senate Committee on Commerce, Science and Transportation Subcommittee on Communications, Media and Broadband will hold a hearing titled "Shot of Truth: Communicating Trusted Vaccine Information." This hearing will examine the role of the media in disseminating vaccine safety and COVID health related information to encourage Americans, particularly those … Continue reading Senate Hearing Preview: “Shot of Truth: Communicating Trusted Vaccine Information”
From shining a light on corruption to preparing you for the big storm, local radio and TV stations are at the heart of our communities. Their journalists ensure the news you need is at your fingertips by taking their reporting from the airwaves to websites and social media. But the overwhelming power of big tech … Continue reading Is Big Tech a Threat to Local Media?
In communities across the country, local radio and television stations and broadcast networks provide Americans’ most trusted news. The Knight Foundation says, “Local news media are a cornerstone of democracy in the United States. They help keep residents informed of the significant issues facing their cities, towns and nearby areas; hold political and civic leaders … Continue reading Fact-Checking and Accurate Reporting Fight Disinformation
Broadcast TV and radio stations serve their communities with the most popular programming, important local news and weather, emergency updates and educational information – all for free. 43.6 million households in the United States use an antenna to receive free, local TV programming, and 91% of Americans listen to local radio each week. This unparalleled … Continue reading Broadcasters Connect Black Americans with Local News and Entertainment
Today, NAB launched a toolkit that provides local journalists with resources they need to effectively communicate with their communities about the COVID-19 vaccine. Developed in partnership with the Donald W. Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS), the toolkit includes independent research findings, best practices and links to national experts and … Continue reading Infographic: Americans Want to Know if the COVID-19 Vaccine is Safe and Effective